The story of a little girl who grew into a huge family...

Rosece, a clean and effective skincare brand with 100% natural ingredients, began its journey with the inspiring story of a mother seeking clean products for her daughter Gülce, who suffered from Atopic Dermatitis from a young age. Nurgül Dirlik, a highly trained biologist and botanist specialized in dermatology, allergies, and health, developed formulas based on scientific literature and her expertise in medicinal plants. In 2015, she decided to lay the foundations for the Rosece brand.

Rosece's story, which originated from a need, grew into a large family with a respect for nature and environmental consciousness after becoming the remedy for little Gülce, who inspired the brand’s name. The brand has become a pioneer among female entrepreneurs with its commitment to naturalness, quality, sustainability, and successful exports to many countries around the world.

Protecting our skin, which is exposed to dozens of different chemicals every day, with reliable and effective products is a major desire for all of us, from 7 to 70. Rosece approaches nature, soil, water, and all living things with the same sensitivity, knowing that our children and the world we leave them are our future. The brand uses biodegradable, cruelty-free raw materials, pure oils, biotechnological actives, extracts, vitamins, minerals, and ingredients certified by organic certification organizations in its formulas. Rosece continues to offer its hair and skincare products for every skin type through online platforms, physical stores, and international distributors.